

This is how we can help you:
Regain your energy levels so you can enjoy your rest days again.
Gain muscle so you can get strong and be more confident at work
Drop bodyfat so you can develop a physique you can be proud of
Build a sustainable routine that you can stick to even on your worst days
Develop new habits to transform your mindset and lifestyle
Bespoke training program - designed from the ground up to get you functionally fit for the job
Nutrition Plan - Aligned to your goals and saving you money whilst being flexible around shifts
Access to two coaches - whenever you need help
Never get stuck - you are only ever one message away from getting the help and support you need
Become part of a thriving shift worker community - chat and share experiences with like minded people
Guaranteed results - Reach your goals or we work with you for free until you do!
We'll hold you accountable - to your goals and with regular check-ins
Downloadable resources - nutrition and information guides
Frontline Services: ALL warranted police officers
Authenticity: Shift-proof plans that you enjoy and don't feel like a chore
Health and wellbeing: Focussing on physical, mental, and emotional wellness
Accountability: Instilling a sense of ownership for fitness goals and providing a feedback loop to track progress and help to overcome obstacles
Non-judgemental: Creating a motivating but non-intimidating atmosphere
Empowerment: Providing knowledge and habit change guidance to support continued improvement and increased self motivation.
Community: Fostering a sense of belonging, empathy and support based on shared experiences


I started Ross Davies Fitness in January 2024 after undergoing my own 28kg weight loss in only 7 months. I achieved this whilst working 50-60 hours a week, on a rotating shift basis, as a front line police officer! My experience made me realise that I could help other shift workers to become aware that working shifts doesn’t have to be a death sentence and that being fit, strong and healthy absolutely can be achieved as a shift worker!
In addition, I am passionate about staying up to date with the latest science around training, nutrition and mindset. I am really driven to pass on this knowledge to our clients on the Fit4Duty program! I'm fanatical about fitness, nutrition and the process of making habit changes to improve your self motivation. I produce informative and motivational posts on Instagram and my podcast.
As an ex front line Police Officer I am familiar with the unique demands experienced by the the shift working community and I am keen that others can learn from my fitness journey.









We expect you to allow 5-10 minutes each day to update and reflect on your progress.
We typically work with people for a 6 months depending on their goals but most people stick with us for an average of 9 months (though we have had client who have been with us for over a year and counting - most clients have multiple progressive goals clients and love the accountability).
Going to the gym is not a requirement.
However exercise advice is included and can include a fully progressive gym workout (tailored to you and your gym) which is delivered through our app, liaising with your local trainer, or guiding you from never having exercised to doing something 2-3 times a week on a regular basis.
This is entirely built around you, your experience levels and your end goals alongside travel / holidays etc. if needed..
Whether this is expensive or not depends on perspective, but the goal is a life-changing health transformation that you do once and never need to worry about doing again.
Do it once and do it right. We only discuss specific pricing on the call where we can decide if we are a good fit and I can demonstrate the value of this process to you.
As you can see this is not a cookie cutter, one size fits all programme. We provide a bespoke service to get you the results you need so you never have to pay for a coach / service / program ever again.
It is not a must to invest into any supplementation.
Supplementation is simply a tool that can be considered dependent on your goal and your current position.
We do cover the topic of supplementation during the program but we can discuss further in detail on the diagnostic call if needed.
The consultation call is to find out exactly where you're at and how we can help more specifically based on your situation.
It will not be a hard-sell and there is no pressure to move forward if it's not a good fit for you.
You can ask as many questions as you need. We want to make sure you feel comfortable with this decision and you're fully committed to getting results
This is designed to work around all situations and circumstances (work / travel / holidays) so you don't need a clear block of time to get started.
We're also with you the whole way and will make the adjustments needed based on your changing lifestyle / commitments with exercise / nutrition etc.

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Check out our great set of free guides - If our free stuff is this good, imagine how good our coaching will be!
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